ORAC 1,605,600

Third-Party Verified

FDA Conventional Food. Not a supplement.

Energy that doesn’t crash. Built from real food.

40lbofvegetablesinonejar.

Try TrueMyco · $95

Greens and functional mushrooms, one jar.

Seed to jar · Scottsdale, AZUSDA OrganicLatest batch tested 2026-04-15

More below

Formulated by

Dr. Dan Rubin, ND FABNO

AANP 2024-2025

“This whole-food blend reflects what I recommend in clinical practice: concentrated, certified organic whole-…”

More about Dr. Rubin

Dr. Rubin is the Medical Director of Naturopathic Specialists LLC in Scottsdale, Arizona, practicing naturopathic oncology for 28 years. He developed these formulations because he was already recommending this exact combination of concentrated microgreens and functional mushrooms, and no existing product met his clinical standards for purity, potency, and compliance.

AANP National Physician of the Year, 2024-2025
Founding President, OncANP (2004)
AZNMA Physician of the Year 2019
Former Assistant Editor, Integrative Cancer Therapies
Former Oncology Editor, International Journal of Naturopathic Medicine
Former Member, AZ Naturopathic Physicians Medical Board (12 years)
Former Adjunct Professor of Oncology, Sonoran University
28+ years clinical practice

Read the research

AANP 2024-2025

Dr. Dan Rubin

Naturopathic Doctor · Formulator

Fellow of the American Board of Naturopathic Oncology — fewer than 100 in North America.

Formulated by

“This whole-food blend reflects what I recommend in clinical practice: concentrated, certified organic whole-food nutrition, food not a supplement, that addresses the terrain at its root.”
Dr. Dan Rubin, ND FABNO

More about Dr. Rubin

AANP National Physician of the Year, 2024-2025
Founding President, OncANP (2004)
AZNMA Physician of the Year 2019
Former Assistant Editor, Integrative Cancer Therapies
Former Oncology Editor, International Journal of Naturopathic Medicine
Former Member, AZ Naturopathic Physicians Medical Board (12 years)
Former Adjunct Professor of Oncology, Sonoran University
28+ years clinical practice

Read the research

Not a celebrity endorsement. The actual formulator.

By the numbers

Three numbers most greens powders can’t match.

40×

More nutrients than mature vegetables.

USDA-funded study · Xiao et al., 2012

98%

Nutrients retained through freeze-drying.

1.6M

Highest antioxidant score ever recorded for a whole-food product. Third-party verified.

Why trust these numbers?

The 40× figure compares peak-harvest microgreens to the same plants at full maturity, drawn from a peer-reviewed study co-authored by USDA Agricultural Research Service scientists (Xiao, Lester, Luo, Wang, J. Agric. Food Chem. 2012, 60, 7644–7651. funded by USDA-ARS Project 1265-43440-004-00).

The 98% retention figure refers to nutrient preservation under freeze-drying at −40°C versus spray-drying at 150°C, where industry studies show 40 to 60% nutrient loss.

ORAC measures Oxygen Radical Absorbance Capacity, the standard test of total antioxidant power. The 1,605,600 figure is from independent third-party assay (AzLab) of finished TrueMyco. Each batch’s ORAC score is printed on every jar.

Read the full research · See the FAQ

From plant to powder to you.

Whole-food powder. No isolates. No fillers. Just the plant, dried.

Seed to jar · Scottsdale, AZ

Seed to jar. In one building. Run by us.

We grow it, harvest it, freeze-dry it, and jar it under the same roof in Scottsdale. The plant in your scoop tomorrow is the plant on our racks today.Most greens powders are blended from contract farms half a country apart. We grow it, harvest it, freeze-dry it, and jar it under the same roof in Scottsdale. The plant in your scoop tomorrow is the plant on our racks today.

Inside the farm

Step 1
Grow
Seven organic varieties on our racks in Scottsdale.
Step 2
Harvest
Cut at peak nutrient density, days 7 to 14.
Step 3
Freeze-dry
Dried at –40°C to preserve up to 98% of nutrients.
Step 4
Package
Milled and sealed on site. Shipped from Scottsdale.

Lab verified

Every ingredient. Every dose. Every batch.

Certificate of Analysis

TrueMyco · Batch TM-2604

All assays passed

5 of the 7 microgreens were directly assayed in USDA-funded research.

Xiao, Lester, Luo, Wang. J. Agric. Food Chem. 2012, 60, 7644–7651.

Read the research

Honestly compared

The only honest scoop on the shelf.

Mainstream greens powders

Supplement1 scoop

Ingredient stage
Mature dried plants
Processing
Spray-dried at 150°C
Nutrient retention
40–60% lost
USDA Certified Organic
Partial
Every dose disclosed
Formulated by an MD/ND
Marketing-led
ORAC score
Not published
Mushroom potency
Hidden in proprietary blends
Sugar per serving
Trace–4 g

The Urban Roots difference

Urban Roots Farms

Food1 scoop

Ingredient stage
Peak-harvest microgreens
Processing
Freeze-dried at –40°C
Nutrient retention
Up to 98%
USDA Certified Organic
Every dose disclosed
Formulated by an MD/ND
Dr. Dan Rubin, ND FABNO
ORAC score
1,605,600 verified
Mushroom potency
1,000mg raw equivalent each, disclosed
Sugar per serving
0 g

Greens gummies

Supplement8–12 gummies

Ingredient stage
Sugar-bound extracts
Processing
Heat-cooked into pectin
Nutrient retention
Heavy nutrient loss
USDA Certified Organic
Every dose disclosed
Formulated by an MD/ND
Marketing-led
ORAC score
Not published
Mushroom potency
Not included
Sugar per serving
5–8 g

Head to head · 4 axes

Urban Roots Farms 4 / 4

The standard

Ingredient stage

Peak-harvest microgreens

URF

Mature dried plants

Powders

Sugar-bound extracts

Gummies

Why it matters

Microgreens at days 7 to 14 hold 4 to 40 times more nutrients than the same plants at full maturity. The mainstream category starts with mature dried plants warehoused for months.

Processing

Freeze-dried at –40°C

URF

Spray-dried at 150°C

Powders

Heat-cooked into pectin

Gummies

Why it matters

Freeze-drying removes water without heat, locking in color, flavor, and chemistry. Spray-drying at 150°C destroys 40 to 60 percent of the nutrients before the powder ever lands in the jar.

Nutrient retention

Up to 98%

URF

40–60% lost

Powders

Heavy nutrient loss

Gummies

Why it matters

Every batch is third-party lab tested for ORAC value, polyphenol concentration, and glucosinolate content. The results are printed on every jar, no proprietary blends.

Formulated by an MD/ND

Dr. Dan Rubin, ND FABNO

URF

Marketing-led

Powders

Marketing-led

Gummies

Why it matters

Dr. Dan Rubin, ND FABNO (AANP National Physician of the Year, 2024-2025) chose every seed and reviews every batch. The category default is marketing-led formulations.

Compared to the typical category profile based on published ingredient panels and processing standards.

Sources & methodology

Microgreen vitamin density: Xiao, Z., Lester, G. E., Luo, Y., & Wang, Q. (2012). J. Agric. Food Chem. 60(31). USDA-funded.
Spray-drying nutrient loss vs. freeze-drying retention: Ratti, C. (2001), J. Food Eng. 49(4). Industry-standard temperature ranges per USP.
ORAC, polyphenol, glucosinolate values: independent third-party assay (AzLab, Phoenix). Per-batch results printed on every jar (see lab report above).
Mushroom potency: 100mg of a 10:1 dual-extract = 1,000mg raw equivalent. Both polysaccharides and triterpenes preserved (water + ethanol extraction).

Comparisons drawn from the typical category profile based on publicly available ingredient panels and processing standards. Individual competitor formulations may vary.

The daily math · sachet to jar

One sachet · one serving

Half a teaspoon a day.

Drop it in water, in your coffee, in the kid’s smoothie. Tastes like nothing. Doing the work of forty pounds of vegetables.

Shop the 30 packets

One jar · 30 servings · 30 days

$2.13 a day with Subscribe & Save.

$63.75 a month, on the counter, monthly. Less than your morning coffee. Cancel, pause, skip from the account portal anytime.

Shop the jar Subscribe & save 15%

Which one’s for you?

Or get both · save $35

TrueMicro

$75

Daily greens · families

Seven peak-harvest organic microgreens.

TrueMyco

$95

Energy · focus · recovery

Microgreens + Chaga, Cordyceps, Lion's Mane.

Real reviews from real customers

on TrueMicro

“It's become part of our daily routine. We mix it with water once a day, and our kids get their daily vegetables without even knowing it.”

Erik & Jen Powell

Verified buyer

on TrueMicro

“It's become part of our daily routine. We mix it with water once a day, and our kids get their daily vegetables without even knowing it.”

Erik & Jen Powell

Verified buyer

on TrueMicro

“I've noticed real benefits since incorporating them. Most notably with my sleep quality and helping manage inflammation in old injuries.”

Adam Wolfe

Verified buyer

“Urban Roots microgreens have become a weekly staple in our house. We use them for salads, sandwiches, tacos, soups, pasta, pretty much anything.”

Jennifer P.

Verified buyer

One scoop a day.The rest takes care of itself.

Shop the Bundle · $135Shop individual jars →

30-day satisfaction guaranteeShips from Scottsdale, AZCancel subscription anytime